About Us
At Nirmooha, the threads of heritage are rewoven into timeless modernity. Founded by Prreeti Jaiin Nainutia in 2016, the house redefines Indian craftsmanship through a contemporary lens, blending intricate embroideries with sculptural silhouettes to create a language of design that is both rooted and rebellious.
Each creation is more than fashion; it is a relic of craft. Hand-threaded cording, three-dimensional florals, and tactile embellishments are brought to life by master artisans across India, then reimagined into forms that resonate with a global audience. From couture gowns to everyday signatures, every garment becomes a dialogue between the timeless and the contemporary, the ritual and the avant-garde.
Unlike flat ornamentation, Nirmooha embraces raised, sculptural embroidery that lends garments depth and dimension. The house is celebrated for its mastery of corded embroidery, where bold cords are couched with delicate stitches to form striking outlines and architectural forms. Embellishment is placed with precision, transforming tradition into statement. Rebellious yet refined, Nirmooha’s embroidery style translates age-old Indian techniques into sculptural, story-driven expressions of modern luxury.
Nirmooha is not bound by seasons or trends. It is a house that celebrates craft as culture, champions sustainability as responsibility, and envisions luxury as an act of storytelling. With showcases spanning FDCI, Lakmé Fashion Week, and Paris Fashion Week, and campaigns that echo empowerment and community, Nirmooha stands for more than design-iit embodies the mythology of a modern India, written in fabric.
The opening of our flagship store in Kala Ghoda, Mumbai’s historic art and heritage district, marks not just a new address but a deeper commitmen o craft, to community, and to the stories we continue to tell through fabric, form, and mindful design.
Founder and Creative Director
Prreeti Jaiin Nainutia
Born in the spirited city of Meerut, Prreeti Jaiin Nainutia grew up with a love for design and an instinctive reverence for craftsmanship. Guided by a vision to reinterpret Indian heritage for the modern world, she founded Nirmooha on April 1, 2016-a Mumbai-based fashion house where tradition meets contemporary expression.
Since its inception, Prreeti has established Nirmooha as a voice of modern Indian luxury. With eleven showcases at FDCI and Lakmé Fashion Week, and a presentation at the Chivas Men’s Weekend in Jaipur, she introduced audiences to her bold signature: embroidery reimagined, silhouettes reborn, and heritage infused with rebellion. Her debut collection Rivayaat (2018) marked the beginning of this journey, while her international debut at Arab Fashion Week (2019) announced her arrival on the global stage. In 2025, Prreeti expanded Nirmooha’s international presence with her long-awaited debut at Paris Fashion Week. These milestones cemented her reputation as a designer who bridges India and the world-carrying the soul of her craft into the language of contemporary luxury.
Today, Prreeti Jaiin Nainutia stands not only as a designer but also as a storyteller, weaving myths, memories, and modernity into the house of Nirmooha.
#GoLocal
Made In INDIA
At Nirmooha, every piece is proudly Made in India-crafted by local artisans whose skills have been passed down through generations. We work hand-in-hand with weavers, dyers, and embroiders to bring traditional techniques into modern forms. Supporting local craft isn’t a trend for us-it’s our foundation. Our collections are born from Indian soil, Indian stories, and Indian hands. This is fashion with roots, purpose, and pride.
#GoGreen
Sustainable Practices
At Nirmooha, sustainability is not an afterthought-it is a responsibility we hold at every stage of creation. From sourcing fabrics mindfully to minimizing production waste, reusing textile remnants, and supporting local artisans and small-scale units over mass manufacturing, we consciously choose slower, more thoughtful paths. For us, sustainability extends beyond the final garment; it is about nurturing a system that honors people, the planet, and the process itself. We recognize that the journey is ongoing-each collection reflects our learning, our evolution, and our commitment to shaping the future we believe in.
#EthicallyNirmooha
Fashion with Conscience
At Nirmooha, ethics and empathy guide every step of our journey. We are committed to sourcing raw materials responsibly-working only with vendors and suppliers who align with our values of transparency, quality, and sustainability. From fabric mills to embroidery units, we ensure that the people behind our garments are treated with dignity, paid fair wages, and provided safe working conditions. Fashion, for us, must never come at the cost of human well-being. Every thread we use carries not just craft-but conscience.
Our Journey over the years
2025 - Our First Flagship Store
Nirmooha's Flagship Store at Fort, Kala Ghoda
We opened the doors to our first standalone flagship store in Fort, Kala Ghoda-Mumbai’s art and heritage district.
A space dedicated entirely to our evolving collections, it reflects our design ethos in every corner.
This milestone marks a deeper commitment to our craft, our community, and the stories we tell through our designs.
Autumn/Winter '25
Shree
Nirmooha debuts Shree at Paris Fashion Week
Shree is a collection rooted in spiritual symbolism, celebrating new beginnings, prosperity, and divine grace. Featuring gold accents, metallic details, and handcrafted metal bags, This Collection blends heritage techniques with modern innovation.
Spring/Summer '25
Rangrez
Rangrez debuts at FDCI India Men's Weekend
A tribute to silent love and emotional depth, Rangrez explores the space between friendship and passion. With hues like indigo, crimson, and earthy brown, and fabrics like denim, crochet, and soft knits, the collection captures love that remains unspoken-quiet yet eternal, fragile yet unwavering.
Spring / Summer ' 24
Ekatra
Nirmooha debuts Ekatra at Lakmé Fashion Week x FDCI in association with Reliance Brands, NEXA
We launched Ekatra, a collection inspired by the interconnectedness of nature and the beauty of unity.
Rooted in the Sanskrit word for "together," Ekatra celebrated individuality through hand-embroideries, abstract prints, and harmonious silhouettes.
Autumn/Winter '23
Matrix
Nirmooha debuts Matrix at Lakmé Fashion Week x FDCI in association with Rise Worldwide by NEXA
Inspired by the bold geometry of the Art Deco era, Matrix brought a modern twist to the opulence of the Jazz Age.
With vibrant silhouettes and breezy glam, the collection reflects our signature blend of fearless creativity and timeless elegance.
Matrix marked a season of bold lines, rich hues, and statement designs-perfect for both evening luxe and resort escape.
Spring/Summer '23
Magical Wilderness
Nirmooha debuts Magical Wilderness at Lakmé Fashion Week x FDCI in association with Rise Worldwide by NEXA
A spring collection inspired by vibrant fungi and hidden life forms in untouched nature, Magical Wilderness explored the textures and colors of the wild. Featuring our signature 3D cord ornamentation and diaphanous fabrics, the collection blended tactile artistry with relaxed resort silhouettes.
With hues like lime green, daffodil yellow, terracotta, and ripened peach, it brought an eclectic, nature-soaked vibrancy to spring fashion.
Autumn/Winter '22
Ancienne
Nirmooha debuts Ancienne at Lakmé Fashion Week x FDCI in association with Rise Worldwide by NEXA
With Ancienne, we stepped into the attic of forgotten memories - reviving vintage charm through modern silhouettes.
Inspired by tattered wallpapers, pressed flowers, and antique keepsakes, the collection celebrated beauty in decay.
Muted hues of pewter, moss green, rustic brown, and powder blue framed signature prints drawn from aged facades and forgotten rooms.
A poetic blend of nostalgia and timeless elegance, Ancienne reimagined the past for the present.
Spring/Summer '21
Arruga
A celebration of refined elegance and timeless tailoring, ARUGA introduced minimalist silhouettes crafted in premium Marino wool and structured suiting fabrics.
Defined by clean lines, impeccable cuts, and understated luxury, the collection embodied Nirmooha’s commitment to craftsmanship and seasonless sophistication.
ARUGA offered a versatile wardrobe for the modern professional-where quiet power meets enduring style.
Spring Summer '20
Fiora
Nirmooha debuts Fiora at Arab Fashion Week Dubai 2019
With Fiora, Nirmooha redefined summer resort wear-blending Indian hand-embroidery with experimental fabrics like organza, plissé net, and space-dyed textures.
Set in a pastel palette of Lemon Yellow, Soft Blue, Whisper White, and Coral, the collection evoked serene seaside evenings and dusky ocean tales. Featuring tie-dyed denim, feather accents, and ombré layers, Fiora celebrated nature, tradition, and luxury in equal measure-crafted for beach weddings, getaways, and sunlit escapes.
Summer/Spring '19
Rivayat
Nirmooha debuts Rivayat at Lotus Make-Up India Fashion Week in association with NEXA
Featuring breathable linen sarees adorned with hand-drawn Madhubani-inspired prints, the collection honored India’s artistic legacy through contemporary silhouettes.
A poetic homage to heritage and craftsmanship, Rivayat transformed traditional storytelling into wearable art-celebrating culture, comfort, and the power of design.
Made In INDIA
All of our garments are proudly designed in India & produced ethically with the help of Indian Artisans. #GoLocal
Rangrez | Sunshine Meadows | Ekatra | Vilaya | Aham Asmi | Matrix | Magical Wilderness | Ancienne | Ornate | Retrospection | Caged Kaleidoscope
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