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About Us
Founder and Creative Head
The Era which is Made of our Love for the Earth
Birth and Basis | The Inception
At the Lotus Makeup India Fashion Week in October 2018 organised by the Fashion Design Council of India, she made her first appearance on the main stage showcasing her collection entitled 'Rivaayat'. This collection beautifully combined Indian craftsmanship with fabrics and hand-embroidery.
With a clear focus on her fashion journey, she found a way to merge her love for hand-embroidery and digital designs. This ultimately led to the creation of her collection 'Coraline', which was presented at the Lakme Fashion Week, February 2020 and featured a variety of prints and fabric stories.
In October 2019 she had the opportunity to make her international debut at the Arab Fashion Week in Dubai. Her collection 'Fiora' showcased breathtaking 3D embroidery and exquisite texture.
Having a deep passion for art, design, and craftsmanship, Prreeti Jaiin Nainutia established 'Nirmooha' seven years ago. This studio, located in Mumbai, is not only a physical space for construction and displaying work but also a place that reflects her love and appreciation for the craft.
Boon | The Contribution
Everyone does this in different ways. To visualise the dream of a greener and better tomorrow.
Each particle circulating on its own tune of movements for millennium and she thought how does the glimpse into the future looks like?
A craftsman pulled the traces back to the roots of presence. The journey goes on with the motion of tenderness towards what we call Earth.
The best way to give and pledge for a greener world is to pay it forward. To share real stories of the undertaking. Planting 1000 mighty trees of Earth, Nirmooha takes pride in giving back to the society, and ultimately, the Earth. As a cruelty-free brand, it has been reassuring to rooting out the environmental distress.
Taking this as an opportunity to give the nature back for our better tomorrow, we take pride in existing as a deservedly nature-friendly brand. Hence, as a responsible brand towards sustainability, in association with the Forest Department of Maharashtra, we planted 1000 teak trees in Hirwara Range of Nagpur Region of Maharashtra which will help in reducing carbon footprint from our environment.
In recognition and appreciation by the Government of Maharashtra, Certificate of Appreciation is also presented to the founder, Prreeti Jaiin Nainutia by Shri Sudhir Mungatiwar, Minister of Forest Government (Maharashtra), Shri Venu Gopal Reddy, Principal Secretary for Forest and Shri Parrag Jaiin Nainutia, Principal Secretary for Textiles.
Furthermore, Nirmooha was actively noticed distributing free masks across the slum areas during the pandemic of COVID-19, to help and support the ones in need and to spread awareness about the deadliness of COVID.
Nirmooha strongly combines fashion and service to the society. The custom designed collections in collaboration with the Divyaj Foundation for big charity events is another unparalleled instance.
A bespoke collection for the acid victim survivors for “The Confidence Walk” initiated by the then first lady of Maharashtra, Mrs. Amruta Fadnavis. Designer Prreeti Jaiin Nainutia was felicitated by the Chief Minister Devendra Fadnavis for the contribution. The show was honoured in the presence of Chief Minister of Maharashtra, BMC Commissioner, Police Commissioner of Mumbai and other influencers from all walks of life.
Another bespoke collection for the finalists leading to the grand finale of the reality show, “Mitti Ke Sitare”, in association with Mpower on June 22nd at NSCI Dome, Mumbai. The 3-staged series were mastered and trained by the musical icon: Shankar Mahadevan, outfits for the grand finale of which was designed by Nirmooha admired in the presence of Shri. Devendra Fadnavis, the then Hon’ble Chief Minister of Maharashtra, Mrs. Amruta Fadnavis, Founder of Divyaj Foundation, Grammy Award winner Mr. Jerry Wonda as Guest of Honour and Padma Shri Shankar Mahadevan as the Special Guest among other noted dignitaries.
Nirmooha believes in fostering inclusivity and understanding gender diversity. It is in our nature to recognise and respect self-identified identities. Nirmooha is a safe space for all as we embrace and celebrate each community. It's a power to design and create fashion without confinements.
Body | The Works
With her own fashion melodies, looking for a way to hear them in the world, Nirmooha empowers today's women with classic fashion and confidence. Promoting Indian Crafts Industry through its organic and sustainable handcraft is one of her influential steps towards nature, culture and tradition.
We, at Nirmooha, carve a relationship with personal styles through a niche of classic embroideries. Hand-tailored with a keen eye to details, painstaking craftsmanship and love, we credit our inspiration to finding the beauty in the happenings and hustle of the global culture. The niche cording technique and the signature embellishments of MOP and 3D flowers are a craft detailed into mightiness.
A wardrobe filled of a visionary allure with timeless and fluid accents. Not just a brand of iconic silhouettes and signature embroideries, but Nirmooha is a shelf of eco-friendly choices and thoughtful collections.
Bridge | The Achievements
At core with its high-quality service with a timeless style, her special benchmarks include Faesina Miss India 2018, Lotus Make-up India Fashion Week S/S’19 and A/W’19 Lakme Fashion Week SR20, Lakme Fashion Week x India Fashion Week A/W’21 and SR22. Furthermore, Arab Fashion Week S/S’19 and A/W’21.
Broadcast | The Media
Nirmooha and its limelight has a special relationship. From being featured in digital to print media like Vogue Italia 2020 and 2021, Cosmopolitan India, Elle India, Femina India, Gulf News, Harper’s Bazaar India, Hindustan Times, Lokmat Times, The Economic Times, The Film & Fashion Journal, The Morning Standard, The Times of India, Travel + Leisure, Vogue India and many more.
Several celebrities and influencers have been spotted in Nirmooha’s styles including Adah Sharma, Amyra Dastur, Ananya Pandey, Anupriya Goenka, Ayushmann Khurrana, Daisy Shah, Diana Penty, Ira Dubey, Jacqueline Fernandes, Janhavee Kapoor, Juhi Godambe, Kareena Kapoor, Katrina kaif, Kriti Kharbanda, Kriti Sanon, Neha Dhupia, Nishka Lulla, Parineeti Chopra, Radhika Apte, Rakulpreet Singh, Samantha Prabhu, Shereen Love Bug, Shobhita Dhulipala, Tara Sutaria and Trishala Sikka to name just a few.
Brand | The Market
Nirmooha’s gateway to adornment. Its fashion is found exceptional to cosmopolites and we take pride in stocking through the best, nationally and internationally.
Agashe (New Delhi), Armadio (Bangalore), Azra (Raipur), Creo (Mumbai), Fuel (Mumbai), Lebs.com (UAE), Ogaan (Mumbai), Pernia’s Pop-up Shop (India), Vesimi (Dubai) to name a few.
Director
Sanskruti is a truly multifaceted individual, embodying the diverse talents and passions of a true Renaissance woman. With a background in architecture, finance, art, and dance, she brings a unique and dynamic perspective to her role as Director at Nirmooha Fashion house Pvt Ltd.
Beyond her impressive credentials, Sanskruti's unwavering commitment to sustainability and environmentalism sets her apart as a visionary leader in the fashion industry. Her boundless imagination and innovative approach to design are matched only by her deep-seated desire to give back to society.
Moreover, Sanskruti's dedication to empowering women in business speaks to her unwavering commitment to social justice and equality. By leveraging her own success as a woman entrepreneur, she hopes to inspire and uplift other women in pursuit of their own entrepreneurial dreams.
In sum, Sanskruti's diverse skill set, creative vision, and unwavering commitment to sustainability and social justice make her a truly remarkable and inspiring leader in the fashion industry.