About Us

Founder and Creative Head
The Era which is Made of our Love for the Earth

 

Birth and Basis | The Inception

Boon | The Contribution

Everyone envisions a greener and better tomorrow in their own way. Each particle in motion has followed its own rhythm for millennia, and she wondered-what does a glimpse into the future truly look like?

A craftsman traces the roots of existence, grounding the journey in an enduring connection to Earth. This journey continues, guided by a tenderness and respect for the world we call home.

The most meaningful way to contribute to a sustainable future is to pay it forward-to share real stories of change and action. Committed to making a tangible impact, Nirmooha proudly planted 1,000 teak trees, reinforcing its pledge to give back to both society and the environment. As a cruelty-free brand, Nirmooha remains steadfast in its mission to combat environmental distress.

Seizing the opportunity to give back to nature, we take immense pride in being a truly nature-conscious brand. In collaboration with the Forest Department of Maharashtra, we planted 1,000 teak trees in the Hirwara Range of Nagpur, contributing to a significant reduction in carbon footprint.

For this commitment to sustainability, Nirmooha’s founder, Prreeti Jaiin Nainutia, was honored with a Certificate of Appreciation from the Government of Maharashtra. The recognition was presented by Shri Sudhir Mungantiwar (Minister of Forest, Maharashtra), Shri Venu Gopal Reddy (Principal Secretary for Forest), and Shri Parrag Jaiin Nainutia (Principal Secretary for Textiles).

Beyond sustainability, Nirmooha has consistently worked towards social welfare. During the COVID-19 pandemic, the brand actively distributed free masks across slum areas, ensuring aid reached those in need while raising awareness about the virus’s severity.

Nirmooha seamlessly blends fashion with social impact. A testament to this is its custom-designed collections in collaboration with the Divyaj Foundation, supporting major charity initiatives.

One of the most heartfelt contributions was a bespoke collection for acid attack survivors featured in The Confidence Walk, an initiative led by Mrs. Amruta Fadnavis, then First Lady of Maharashtra. For her contribution to this empowering event, designer Prreeti Jaiin Nainutia was felicitated by Chief Minister Devendra Fadnavis in the presence of esteemed dignitaries, including the BMC Commissioner, Police Commissioner of Mumbai, and other influential personalities.

Nirmooha also designed custom outfits for the grand finale of "Mitti Ke Sitare," a reality show dedicated to nurturing young musical talent. In collaboration with Mpower, the three-stage event took place on June 22nd at NSCI Dome, Mumbai, where finalists were mentored by legendary musician Shankar Mahadevan. The grand finale, adorned in Nirmooha’s designs, was graced by Shri Devendra Fadnavis (then Chief Minister of Maharashtra), Mrs. Amruta Fadnavis (Founder of Divyaj Foundation), Grammy Award winner Mr. Jerry Wonda (Guest of Honour), & Padma Shri Shankar Mahadevan (Special Guest), alongside other esteemed dignitaries.

At its core, Nirmooha champions inclusivity and gender diversity. We recognize, respect, and celebrate self-identified identities, fostering a safe and empowering space for all. For us, fashion is a powerful expression beyond boundaries and labels-a realm of creativity without confinements.

Body | The Works

With her own unique fashion symphony, seeking a way to be heard in the world, Nirmooha empowers modern women with timeless elegance and confidence. One of her most impactful contributions is the promotion of India’s rich craft heritage through organic and sustainable handcrafts-an ode to nature, culture, and tradition.

At Nirmooha, we create a deep, personal connection with style, blending classic craftsmanship with contemporary aesthetics. Our designs are meticulously hand-tailored with an unwavering attention to detail, painstaking artistry, and an undeniable love for the craft. Inspired by the rhythm of global culture, we find beauty in both the moments of stillness and the dynamic energy of everyday life. Our signature techniques, including intricate cording, Mother-of-Pearl embellishments, and three-dimensional floral embroidery, embody this spirit of artistry and grandeur.

More than just a collection of iconic silhouettes and exquisite embroideries, Nirmooha is a testament to mindful fashion-a curated wardrobe of visionary elegance, where timeless, fluid designs meet eco-conscious choices.

 

Bridge | The Achievements

With an unwavering commitment to timeless style and exceptional craftsmanship, Prreeti Jaiin Nainutia has carved a distinguished path in the fashion industry. Her journey is marked by prestigious milestones, including Femina Miss India 2018, Lotus Make-up India Fashion Week, multiple editions of Lakmé Fashion Week, and Arab Fashion Week, culminating in her highly anticipated debut at Paris Fashion Week A/W’25. Each showcase reflects her dedication to innovation, sustainability, and the seamless blend of tradition with modernity.

Beyond her contributions to fashion, Prreeti’s influence extends to social causes and industry mentorship. Recognized for her impact, she was honored with Lokmat's Most Stylish Fashion Designer Award in 2018. Her expertise has also led her to serve as a jury member for esteemed platforms such as Spectrum by NIFT, Liva Miss Diva, and competitions hosted by JD Institute of Fashion Technology, where she continues to inspire and uplift emerging talent in the industry.

Broadcast | The Media

Nirmooha and its limelight has a special relationship. From being featured in digital to print media like Vogue Italia 2020 and 2021, Cosmopolitan India, Elle India, Femina India, Gulf News, Harper’s Bazaar India, Hindustan Times, Lokmat Times, The Economic Times, The Film & Fashion Journal, The Morning Standard, The Times of India, Travel + Leisure, Vogue India and many more.

Several celebrities and influencers have been spotted in Nirmooha’s styles including Akshay Kumar, Anil Kapoor, Rajkummar Rao, Kareena Kapoor, Katrina Kaif, Aditi Rao Hydari, Shilpa Shetty Kundra, Shanaya Kapoor, Amyra Dastur, Ananya Pandey, Anupriya Goenka, Ayushmann Khurrana, Daisy Shah, Diana Penty, Ira Dubey, Jacqueline Fernandes, Juhi Godambe, , Kriti Kharbanda, Kriti Sanon, Neha Dhupia, Nishka Lulla, Parineeti Chopra, Radhika Apte, Rakulpreet Singh, Samantha Prabhu, Shobhita Dhulipala, Tara Sutaria to name just a few.

 

Brand | The Market

Nirmooha’s gateway to adornment. Its fashion is found exceptional to cosmopolites and we take pride in stocking through the best, nationally and internationally.

Studio Luxe in Bangalore, Azra in Raipur, Designer Stock House in Delhi, and Fuel in Mumbai are among the distinguished destinations showcasing our collections. Our presence extends across India through Ensemble, Indiaspopup, Elahe, Ogaan in Mumbai, Pernia’s Pop-up Shop, AZA Fashions, Nykaa Fashion, The Wardrobe Luxe in Kolkata, RUAV in Ludhiana, Almari by Jyothi, Auraya in Delhi, and Warehouse by Mudhita.

Internationally, our designs can be found at Vesimi in Dubai and Navaa in the USA, as well as at Aashni & Co in Mumbai.

 

Director

Sanskruti is a true polymath, seamlessly blending her expertise in architecture, finance, art, and dance to bring a unique and dynamic vision to her role as Director at Nirmooha Fashion House Pvt. Ltd.

Her passion extends far beyond fashion-she is a staunch advocate for sustainability and environmental responsibility, redefining industry standards with an innovative and conscious approach. Her creativity knows no bounds, and her designs reflect a deep commitment to both artistry and social impact.

Equally dedicated to women’s empowerment in business, Sanskruti uses her platform to inspire, mentor, and uplift aspiring women entrepreneurs, championing equality and inclusivity in the industry.

A visionary leader, her multifaceted expertise, unwavering commitment to sustainability, and drive for social change make her an inspiring force in the world of fashion.